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Training specialist employees
The availability of skilled employees plays a major role in regional economic development. WFG supports the many initiatives for training specialist employees, and supports the development of new courses in the region's universities and training institutions. In addition, WFG maintains close contact with the employment agencies in Koblenz and Mayen.
Talented staff are a prerequisite for success A company's image plays an important role in the battle for specialist employees The external perception of a company can be crucial when it comes to finding skilled staff. For specialist employees are highly valued in the free market. The "war of talents" has begun. Roughly 71% of German entrepreneurs say they have problems finding suitable specialist staff and management personnel. Despite the economic crisis, the additional requirement for specialist staff has actually increased, according to a study carried out by the Institute for the Study of Labour in Bonn.
The reasons for this are structural change and the better qualifications required of potential employees due to technical advances. SMEs face particular challenges in this respect. The most skilled employees are particularly attracted to cities and high-population areas – a trend that could have a negative impact on regions that are structurally weaker. While the district of Mayen-Koblenz is able to assert itself in terms of regional competition, its companies must face up to the increasing shortage of specialist employees. An important aspect of this is the training of existing staff.
Other tools used by companies to attract and retain specialist staff often have a social dimension. The term "corporate social responsibility" is a key term for the commitment to social justice, which more and more entrepreneurs are taking on board in recent times. The European Commission defines corporate social responsibility as "voluntary behaviour on the part of companies, which integrates environmental and social concerns into the added value that the company creates". The idea is not a new one: since the Middle Ages, the notion has existed of the "respectable businessman" who aims to bring about social justice in the cities. Later, entrepreneurs would play the roles of patron and donor. They ensured better working and living conditions for their employees by having housing developments built, for instance. This sense of social responsibility is invaluable for a company's image in the information age that is the 21st century. A large proportion of SMEs carry out good deeds for the benefit of society, as such firms usually have very close relationships with their immediate environment. They donate new trees, get involved in youth projects and often have a greater understanding of their employees' needs. Companies often promote the health of their employees with health days and by providing nutritional advice. They collaborate with schools in order to meet potential employees in the classroom. They are focusing increasingly on an employees' ability to strike a balance between family life and work life, which is not only limited to the issue of childcare; for example, many employees have relatives who they have to look after, and reconciling such responsibilities with one's job is often difficult. Employers can help in this respect, and, at the same time, can derive some benefit for themselves from the process. Another area where businesses can lead the way is in projects relating to the environment and sustainability, earning "brownie points" from both employees and the public in the process. However, there is rarely any management system in place for such corporate social responsibility projects. This, though, is necessary if the commitment is to pay off in terms of higher profits and motivated staff. While it is honourable for companies to engage socially, they are well-advised only to act in areas that are related in some way to their field of activity. In addition, each individual philanthropist must think about how he or she can best communicate their involvement to customers, employees and business partners. In doing so, they can make an impression on the best potential future staff, who are often searching for an employer with a sense of responsibility. As well as this, new markets are often hidden behind future challenges. The most important thing to remember, though, is that only those entrepreneurs who engage wholeheartedly in corporate social responsibility projects can successfully boost their image.
Contact person |
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WFG Bahnhofstrasse 9 | 56068 Koblenz | Tel. (+49) 0261/ 108-295 | | ||
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